How to Create Engaging Social Media Content That Can Drive Results

How to Create Engaging Social Media Content That Can Drive Results

Social media platforms are no longer a place of family and friends. It has become an outrageous conversant place for conversation. If you can leverage the place based on your marketing strategy, it is a powerful tool to enhance your market reach and choose wisely to your advantage of the current trends. 2010, Google confirmed Social Signals from Facebook determine the SEO page rankings. Today, 2018 Search engine imparts from SEO- value high social signals, traffic engagement , conversion rates are higher. It hypes your brand and connects you worldwide to users.
The reach of Social media has landed from personal lives to Professional media as we can see the LinkedIn app. The model paradigm shift has made people connect instantly. Media engagement is colloquial to build trust and define your brand.
Know the Digital Social Media platform.

1. Define your goal– When we start new,it is easy to have the right frame of mind to know your goal, because as you move forward with commitments being made, you can’t come back . So what is it , free signups, traffic, app downloads, conversion rates, video views, or podcast listeners. Many are the options but you should know the way you are marching forward towards your goal. So if it is clear, we know how to track the path of your improvement.

2. Know your target audience– Demographic data will help you understand your customer better, and their needs and predict its future needs.Research them well, as what one social platform is liked by one group,may not be liked in another group.

3. Be consistent– Being familiar with the current trends and updating content on regular basis, make you more familiar with the brand name , and the product or service associated with, so it does increase the user, also brings the loyalty engagement. You can choose a various app, to create interesting uploads. Example HootSuite- can post content, check responses, conversions.

4. Research – The online platforms are different, used for various promotions. Instagram,it’s a photo sharing app c
be engaged in telling a story in an infographic way. Facebook can build community-based on likes, post sha
and thoughts. Whereas Twitter, is more like  microbloggi
for communication purpose to his or her audience.

Top 10 ways to engage in Social Media Marketing.

1. Stop texting -, start photo sharing It seems people connect more to photos, than text. Build a relationship with your customers, it gets more shared and likes of customer increases. As virtual interpretation get inbuilt in-memory base by photos than text reading. Photos can be any random events but it should engage and attract the glimpse of the user. 

2. Quality Photography– Brand Recognition in terms of photos is in huge demand. For example in clothing line industry- people buy phots rather than the quality of clothes. As the usage of clothes is short lived but photos make an impact in the market. Generate leads. There are many apps for starters where you can filter, also do remember stealing someone’s else photos can land in you copyright trouble. So, photos of your own creation are best suited. Also, many websites give access to high-quality images for free. 

3. Recycle your old pictures to new infographics – This engages of usage of old content in a new format, which showcases the talent of reuse, also it gives a nostalgic vibe to the user, connects them to go through your journey from the beginning in social media.

4. Share user reviews – Its important ! as a human being social acceptance is a very much emotional need, so socially applauding them, does make them connected to you. And it also makes an impact on other viewers too. As you relate to them more on, Midas touch basis.

5. Be responsiveness– Respond back to the user. Creates a thread to engage the customer and make them understand that you value their comment and you are real to what your voice for.

6. Humour – Very simple , but it does wonder , as in the hustle of life everybody does need a little entertainment with small jokes, memes, retweets any video, which makes them laugh. This emotion attaches them with you in their happy moment . It engages more conversion rates.

7. Go Live – Available on social media platforms, the session makes them feel connected to you in real, as the live session can be about any big announcement , big change in updates , or simple chit-chat, Q&A sessions have gained popularity where you can answer user’s questions , which makes a thread connecting engagement . 

8. Facts Sharing – Entertainment plus educations facts, need not boring, interesting stuff can be shared .Infographics tool can be used to share knowledge-based information in a fun way, which creates buzz and curiosity among users. Highlight particular fact like ’’ How to build your own home before turning 25’’ with a source of research , Short case studies , or Surveys related to the market.

9. Add Pushbuttons in Email– Email marketing goes hand in hand, with Social media. An email campaign with stories of your user experience of the day or an encounter of new learning can be a great way of the engaging customer on an everyday basis. Believe it , it does engage the customer on an everyday basis to spend time on your website, Example Plum Goodness personal experience in the cosmetic industry in a span of 2 years it has to build a niche in Skincare industry.

10. Tag influencers– Usage of Amazing quotes with a picture of the influencers and add a link to your content with tagging along with them. Graphics creation tools like Photoshop or Lightroom can be used with images of influencer. Your reach of influencers will increase and also it connects to your social stands of appreciating others.